What is, and what isn’t, a Tech Startup

During the time, I have been part in some debates about the right term to use when pitching your company. Lifestyle entrepreneurship, tech startup, scale-up, IT&C company, or just a regular business… You can easily be lost in translation.
Been there, got a t-shirt. So here are my thoughts about different stages and/or positioning from my 20 years tech career perspective.