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thanks for writing this article, it is good to see insightful ties between Chasm (stuck on niche adoption) and Disillusionment (end of hype), and that the adage "when the going gets tough, the tough get going" is true for product reform. Could this be called pivoting?

A question: if "social technology" is real, then can this explain why "luxury beliefs" (trendy crackpot ideas) are a real thing? That the early adopters are often the educated middle class with disposable income, and play around with NFT and GPT on one end, and think in extremist terms i.e. "woke" vs "winning" on the other? By extension, are all culture and tech disruptions instigated by these first-class customers and geeks?

https://medium.com/@samo.burja/social-technology-84c0372fe25b https://robkhenderson.substack.com/p/status-symbols-and-the-struggle-for https://www.samstack.io/p/why-i-am-sceptical-about-luxury-beliefs https://danco.substack.com/p/the-michael-scott-theory-of-social https://danco.substack.com/p/michael-dwight-and-andy-the-three https://astralcodexten.substack.com/p/a-cyclic-theory-of-subcultures https://meaningness.com/geeks-mops-sociopaths

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